This project is a single channel video that was part of the New Media Department screening which took place on Friday April 24, 2009 at the UTSA Downtown campus.
The concept of the piece is based on how retail spaces work on the mind in a sort of unconscious or subliminal way to get the consumer to spend as much as possible. The video depicts an anonymous figure sanding in a trance-like state in various parts of a super-market. At various moments of the video attention is brought to the multiple hypnotic elements at work within the store.
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